Clik here to view.
Big Data Analytics Use Cases
Are you data-flooded, data-driven, data informed? Are you insight driven or hindsight driven? Are you a firm where executives claim – “Data is our competitive advantage.” Or sprout analogies like,...
View ArticleClik here to view.
Multi-channel to Omni-channel Retail Analytics: A Big Data Use Case
Let’s face it – The old retail model is dying in some cases and changing in others. E-commerce is driving nearly all retail growth. Digital customers want simple, consistent, and relevant experiences...
View ArticleClik here to view.
Enabling SoLoMoMe + Omni-channel Analytics
At the Analytics Executive Forum, I facilitated a session on Omni-channel analytics. It struck me how every leading consumer facing firm seems convinced that mobile is becoming the dominant B2C...
View ArticleClik here to view.
Email Marketing is a Predictive Analytics Problem
Digital Marketing from 1999 to 2012 In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history”. That was 1999. Where does email...
View Article
